Social Media: Why the Number of Followers Matter
The concept is easy, truly. The soul of public relations is the power to improve somebody's reliability with their core audiences. Whether that audience includes prospective clients, readers or customers, they all need to see you as a reputable specialist in your area. If they do not, you'll never ever can move past the word "prospective."
The most difficult question to respond to when somebody is presented with your work is, "Who are you?" If they have no idea your name or your track record, they need to discover something about you in advance that is either engaging or special. So, if the response to that question isn't really something like, "He's the person who developed the rotary engine, then you need something else to develop your trustworthiness. If you have a strong following, people do not always need to be convinced about you or your competence. All they need to do is click among your profiles to see you have 10,000 or 20,000 fans, and it immediately interacts that you are a specialist which what you need to provide has value.
Furthermore, the media is really beginning to use the social media contacts of the visitors they reserve to promote their programs. Just recently, we reserved a customer on a nationwide TELEVISION program and the manufacturer emailed back and asked us if the visitor might promote his approaching look on his Twitter and Facebook accounts. This specific customer didn't have a Twitter account and his Facebook account is grossly under-serviced.